Benriach unveils Shades of Smoke, a £700 31-year-old single malt paired with generative art by Stefano Contiero. First in new luxury collection.
The Details
The development adds to what has been an active period across the whiskey industry, with producers and brands making strategic moves to capture consumer attention in an increasingly sophisticated market.
Key specifications include 31-year of ageing.
What to Watch
As always, the true measure of any announcement lies in the execution. We will be keeping a close eye on how this develops and will report further as the story unfolds. For now, it represents a noteworthy addition to the conversation around quality whiskey.
