Old Forester announces national debut of rare President's Choice bourbon and introduces new rye expression, both priced at $225 MSRP with limited availability starting June 14.
What We Know
The release, enters an increasingly competitive market segment. At a suggested retail price of $225, it positions itself alongside established players in the category.
Industry Context
This launch comes at a time of significant activity across the whiskey sector, with producers increasingly exploring innovative cask programmes, limited editions, and premium expressions to differentiate their portfolios. The move reflects broader trends in the market toward transparency, provenance, and craftsmanship — values that resonate with an increasingly knowledgeable consumer base.
We will update this coverage as more details emerge regarding distribution and availability.
