Old Forester unveils Prohibition Era Still Proof, a 130-proof bourbon honoring its medicinal whiskey heritage during Prohibition. Limited release Dec 5.
What We Know
The release at 130-proof, enters an increasingly competitive market segment.
Industry Context
This launch comes at a time of significant activity across the whiskey sector, with producers increasingly exploring innovative cask programmes, limited editions, and premium expressions to differentiate their portfolios. The move reflects broader trends in the market toward transparency, provenance, and craftsmanship — values that resonate with an increasingly knowledgeable consumer base.
We will update this coverage as more details emerge regarding distribution and availability.
