Old Forester unveils its 2025 Birthday Bourbon, a 12-year aged limited release available only through sweepstakes. The 25th annual edition breaks tradition.
The Details
The development adds to what has been an active period across the whiskey industry, with producers and brands making strategic moves to capture consumer attention in an increasingly sophisticated market.
Key specifications include 12-year of ageing.
What to Watch
As always, the true measure of any announcement lies in the execution. We will be keeping a close eye on how this develops and will report further as the story unfolds. For now, it represents a noteworthy addition to the conversation around quality whiskey.