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Spirits RTDs Surge as U.S. Spirits Sales Slip in 2025, Says DISCUS

Spirits RTDs Surge as U.S. Spirits Sales Slip in 2025, Says DISCUS

U.S. spirits maintain market lead in 2025 as ready-to-drink cocktails surge 16.4%. Trade tensions and economic challenges impact overall sales despite innovation.

The Details

The development adds to what has been an active period across the whiskey industry, with producers and brands making strategic moves to capture consumer attention in an increasingly sophisticated market.

Key specifications include at 16.4% ABV.

What to Watch

As always, the true measure of any announcement lies in the execution. We will be keeping a close eye on how this develops and will report further as the story unfolds. For now, it represents a noteworthy addition to the conversation around quality whiskey.

Bishop Mercer
Bishop Mercer
News & Industry Editor

Bishop covers the business side of whiskey with the curiosity of a journalist and the knowledge of an insider. Based in Edinburgh, he has built an extensive network of contacts across distillers world...

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