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Wheel Horse Whiskey Launches Barrel Master Select Rye

Wheel Horse Whiskey Launches Barrel Master Select Rye

Wheel Horse releases first barrel proof rye whiskey. Limited to 1,800 bottles, this 120.4 proof Kentucky straight rye offers creme brulee and chai spice notes.

What We Know

The release at 4 proof, enters an increasingly competitive market segment. Production is limited to 1,800 bottles, suggesting this will be a sought-after release.

Industry Context

This launch comes at a time of significant activity across the whiskey sector, with producers increasingly exploring innovative cask programmes, limited editions, and premium expressions to differentiate their portfolios. The move reflects broader trends in the market toward transparency, provenance, and craftsmanship — values that resonate with an increasingly knowledgeable consumer base.

We will update this coverage as more details emerge regarding distribution and availability.

Bishop Mercer
Bishop Mercer
News & Industry Editor

Bishop covers the business side of whiskey with the curiosity of a journalist and the knowledge of an insider. Based in Edinburgh, he has built an extensive network of contacts across distillers world...

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